This was an interesting article on the use of behavioral social science research by the Obama re-election team -- not just in generally applying concepts, but in consulting with top experts in the field. Couldn't help but think that this approach could have positive results on a national and state level if it were incorporated in increasing support for health care improvement efforts.
http://www.nytimes.com/2012/11/13/health/dream-team-of-behavioral-scientists-advised-obama-campaign.html?ref=health
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