Apropos of the power player presentation last week of the pharmaceutical industry -- I would strongly recommend that if you want to get additional insight into how Big Pharma works take a look at Marcia Angell’s “The Truth About the Drug Companies: How They Deceive Us and What to Do About It.” Though the title makes it seem like a bit of a polemic, it offers a fairly objective assessment of Big Pharma’s business model, as well as a great legislative and organizational history that has led up to it’s current state. Dr. Angell is a former editor of the New England Journal of Medicine, and writes in a clear, objective, and engaging style. It gives a great rundown of marketing tactics, lobbying weights, and development processes in the pharmaceutical companies. Moreover, she offers some very excellent suggestions about how to reform the industry (removing DTC advertising, limiting patent extensions, and others).
If you're too taxed to, you know, read - check out her interview talking about the book on NPR here, and a nice rebuttal by the drug industry here.
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