The Herndon Alliance is a "nationwide non-partisan coalition of more than 100 minority, faith, labor, advocacy, business, and healthcare provider organizations... expanding the base of people supporting affordable healthcare for all, and increasing the breadth and depth of voices working and speaking out for healthcare reform".
And, their strategies are:
1. Identifying the beliefs and values of Americans.
2. Exploring the opportunities and barriers for reform.
3. Developing initiatives and strategies that are consistent with the research findings and help us move reform forward.
4. Identifying the areas of commonality between different affinity groups and engage them with the research findings.
5. Developing strategies and communications mechanisms that allow our partners to successfully build public support for our ultimate goal of guaranteed affordable health care for all.
You can find a recent powerpoint outlining some of their findings on values online at:
http://www.herndonalliance.org/pdf/celindaLakeNov07.pdf
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If you are interested in values, you should also check out the World Values Survey, which will give you a comprehensive picture, as well as an international comparison: http://www.worldvaluessurvey.org/.
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